SCOOT OVER LOSER

Fake Reformation email subject lines. And the Lady Gaga-Adam Driver-Gucci image.

You’re reading Hung Up, the newsletter from Hunter Harris. This is The Tuesday Post, a weekly essay or interview or deep dive. If you like this kind of thing, you can subscribe here.

Titty top supremacy. Photo: Reformation.

In February, I thought too much, and too long, about Reformation’s emails. The (ostensibly) sustainable women’s clothing brand makes clothes that are delicate with a kind of elevated plainness. (Gentle bustier clasps, genteel madras prints, high-slit silk skirts, etc.) The brand’s marketing blasts have curiously chaotic subject lines: “YOU’RE NOT ITALIAN,” screams one. “DYSFUNCTIONAL FAMILIES” groans another. These messages are meant to sell expensive dresses in their half-viscose, half-rayon crepe-y fabric, but more than anything they make me laugh. What is this woman talking about! “RE: YOUR EX” she yell-whispers to me through my phone. I indulge in these emails like a private delight.

Recently I was gossiping with a friend, as I am wont to do, and we both clocked s…