27 Comments
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india's avatar

as someone who worked there for almost 2 years im way too familiar with how you feel about this 😭

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Monica Roebuck's avatar

the way my ass is about to subscribe just to have something that spices up my inbox. hope you get some coins for this accidental press for them

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Hunter Harris's avatar

lmao noooo resist

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Tatum Fox Power's avatar

I have literally have been thinking this for years and this scratched my brain so thank you!!!

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Hali Letlow's avatar

(1) the way I am literally subscribing rn so I frankly can’t believe you are doing Ref promo for free? (2) see also: Nuuly emails

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Meredith Schoenberger's avatar

The amount of times I’ve turned to reformation email copy to inspire my own copywriting - the LIMIT DOES NOT EXIST. I remember in a new hire onboarding checklist for copywriters I made a task “subscribe to reformation emails” lol. Thank you for bringing this treasure trove to light :)

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Abigail Nora Brennan's avatar

oh no i just got one

GET SPRUNG

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kate groetzinger's avatar

stoooop

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christina v.'s avatar

wanting to hold a lighter up to, " I think it’s funny that, pre-2020, Reformation had the exact same taste in white girls as Leonardo DiCaprio."

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Niki Colet's avatar

this is leaving me living, laughing, screaming, crying. someone at reformation put together a collection for this mood

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Dana's avatar

This made me want to subscribe to their emails because WTF but also maybe they should give you free clothes then?

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Susie | Talking Since Tuesday's avatar

As an email copywriter, I am CACKLING at this.

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Amber's avatar

You could not have reshared this at a better time. I was just lolling at their recent email and wondering if anyone else felt the same. Ily for this!

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Jori Bell's avatar

thank you for corrupting my workday slack...."what if we all just started speaking in reformation email subject lines..."

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Hilary duPont's avatar

I love this so much and have had so many similar thoughts about their emails. Thank you for covering lol

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Janine de Novais's avatar

Of course I had to come leave this: https://www.nytimes.com/2024/03/01/style/monica-lewinsky-model-reformation.html (you really have the pulse of the nation @hunterharris)

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Ebony's avatar

I literally like exclusively buy Ref, and now I have to read this culture article. Here's to the Veda leather jacket that I have to pick up from the trunk of my parent's car. Cheers.

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Hunter Harris's avatar

the ref x veda jacket is soooo gooood

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Melanie Loon's avatar

This was hilarious AND made me so glad to have never gotten snagged into their email list lol

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