Three years ago, I wrote a Hung Up post that was one of my first ideas for this newsletter. Like any coastal woman with boobs to accentuate, three-dollar-sign cocktails to sip, weddings to attend, and a mother to say something was too short, I eagerly opened up every email from the clothing brand Reformation. I rounded up a few of Ref’s more-untethered from reality email subject lines: “YOUR BOSS IS AT THE CLUB.” The newsletter’s audience was a quarter of what it is now; I wanted to bump this for people who missed it.
“YOUR BOSS IS AT THE CLUB”
As a rule, I hate brand emails, mostly because I hate emails. Every day I do my silly little skincare regimen and do my silly little tasks: check my email, check Twitter, open a Google doc to write three complete sentences, check my email again, respond to someone too quickly and respond to someone else two days late, and then open up a Google doc again, only to hate the three sentences I just wrote.
All of those email subject lines felt like random texts from someone I almost became friends with once. “I have so many ideas about this character, who appears in my inbox every so often. I imagine that she really is someone I met once, but the details are foggy,” I wrote at the time. “We had one conversation, and the same day I get a push alert from Clubhouse1 asking me to “welcome her,” she’s sending me an invitation to her wedding with the gloriously clear subject line…
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